Job Posting 101: Keywords & SEO Our next installment of #JobPosting101 series touches on the use of keywords and SEO….
Jobs seekers explore a wide variety of avenues to find work. They ask family and friends for word of mouth referrals, visit businesses that they're interested in and ask about openings, and seek help from community career service agents or recruiters. They also seek out opportunities by reviewing offline and online job postings.
Defining a Job PostingA job posting is an advertisement created by an employer, his administrative or human resources staff, or a recruiter that alerts current employees or the public of an immediate or future job opening within a company. The posting might appear on a company’s bulletin board, website or blog; or in print media, such as newspapers, magazines and industry-related publications. Job postings might also appear on career, job board, classified ad and social networking sites. Additionally, some employers invest in posting job openings via electronic ticker-style signs and phone or browser apps.
Reasons to Post a JobMany types of scenarios prompt hiring entities to post job openings. For example, an employer might require extra help meeting a deadline, handling a new business process or filling the duties of an employee who is on vacation or medical-related or military leave. He might also need to fill one or more positions because of employee retirement or attrition, or business restructuring or expansion. Businesses in some industries, such as retail and restaurants, experience such high turnover that they advertise for the same positions year-round and hold qualified candidate applications until a position opens.
Formatting a Job PostingThe format and size of a job notice depends on a number of factors including the job type, space available, cost to post and employer preferences. For example, a posting on a company or career site that offers space for full descriptions might include a job title, duties and responsibilities, education and experience requirements, hours, wages, benefits, application instructions and contact information. A notice posted to a social network that limits single message space, such as Twitter, might only include a job title, location, hours and contact information, and possibly a link to a website featuring a longer description.
Types of Job PostingsThe two main types of job postings are internal and external postings. An internal posting is for employees only. As an existing employee might already possess the skills and knowledge needed to fill a position, hiring entities often post internally to save the time and money they would lose on external advertising, interviewing and new hire training. External postings are usually open to the entire public or targeted to a segment, such as qualified applicants with profiles on specific career sites. Hiring entities often post externally to locate talent that offers fresh ideas or possesses skills not available in-house.
Warnings for Job PostersCompanies often post job openings internally and externally at the same time without advising job seekers. Many then hire an existing employee anyway. Reasons for this behavior vary, but often an employer simply wants to compare the most qualified applicants and opts to hire internally after discovering that an existing employee is the best match to the job. Another issue with external job postings is that some companies format them with company-specific language that only employees might understand. When this happens, job seekers should contact the hiring entity for clarification before applying.
Job Postings 101 Return to Job Posting 101 Series Digital marketing is at the forefront of any good Recruiters toolbox….